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The best alternative to Pendo

Pendo helps you measure adoption. Tango helps drive it.

Turn process documentation into action with interactive guidance delivered where work happens.

Get started with Tango

Tango vs Pendo

From measuring adoption to driving adoption. Here's how the two platforms compare.

Tango strengths

Pendo strengths

Capture any process as you work and instantly generate step-by-step guides

Deliver interactive guidance directly inside the apps your team already uses

Pin guides and tips exactly where teammates need help—no searching required

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Turn any workflow into an embeddable video with a single click

Document complex workflows with multiple paths using Workflow Branching

Automatically detect and redact sensitive information

Track process adoption with step-level analytics to identify where people get stuck

Instantly translate workflows for global teams

Measure product usage and feature adoption with product analytics

Build interactive product tours and onboarding guides

Replay user sessions to identify friction points

Collect customer feedback with in-app surveys and NPS

Personalize user experiences with audience segmentation

Announce new features with in-app messages

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Why Choose Tango?

Go beyond measuring software adoption to helping people complete work.

Guide Me

Deliver interactive, in-app guidance so employees can complete processes with confidence.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

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Computer screen showing Calendly interface for scheduling discovery calls

Pins

Pin guides, tips, and resources right where employees get stuck, so help is always within reach.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

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Computer screen showing Calendly interface for scheduling discovery calls

Tango Agents

Automate repetitive processes so teams spend less time on routine work and more time on what matters.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

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Computer screen showing Calendly interface for scheduling discovery calls

No one wants to spend 15 minutes reading about a process when they could use that time to actually do the process.

Tom | Learning & Development Manager

See for yourself

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Why Choose Pendo?

Understand product adoption with analytics and customer feedback.

Product analytics

Measure feature adoption and understand how users interact with your software.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

Blurred white and gray document or webpage with minimal content

Computer screen showing Calendly interface for scheduling discovery calls

Product feedback

Collect in-app surveys and NPS feedback to prioritize product improvements.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

Blurred white and gray document or webpage with minimal content

Computer screen showing Calendly interface for scheduling discovery calls

Key Differences

Both platforms help organizations improve software adoption. The difference is how they do it.

Unique features

How do you put your documentation to work?

Pendo

Interactive product tours and feature announcements help users discover and adopt new features.

Tango

Guided walkthroughs surfaced directly inside the software where work happens.

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End user experience

How does each tool help employees get unstuck?

Pendo

Contextual onboarding, tooltips, and product tours help employees navigate software and discover available features.

Tango

In-app walkthroughs, tips, and embedded guidance help users complete work in real time.

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Product roadmap

What's next for each platform?

Pendo

AI-powered analytics, customer insights, and digital experience optimization.

Tango

AI-powered in-app guidance, workflow automation, and software adoption.

What’s in it for you

What kind of business impact will you be able to drive?

Pendo

Understand product adoption, identify friction, and make data-driven improvements.

Tango

Document processes faster and improve process adoption, software ROI, and productivity.

In six months with Tango, we improved access
to knowledge by 20% and employee satisfaction by 25%.

Emily | Senior Product Development Manager

What do Tango and Pendo have in common?

Documentation

Create interactive software guides with screenshots

Add text, buttons, and rich media to guidance

Support web-based applications across your organization

Sharing

Invite others to edit and collaborate in a shared workspace

Deliver guidance inside software applications

Control access with user roles and permissions

Integrate your guides with the tools your team already uses

Access analytics to measure engagement and software adoption

Streamline your end user experience with single sign-on (SSO)

Protect your data with SOC 2 Type II compliance

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Our newest sales reps are correctly adopting our HubSpot
processes on their first day with Tango—much faster than previous
cohorts without it.

Tom | Sales Enablement Manager

The GPS for processes

Top performing companies use Tango to accelerate knowledge sharing, process adoption, and software ROI.

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With Tango, I get to make learning software feel like the Cadillac experience.

Chad, Customer Success Leader

See Tango’s
Software Knowledge Layer in action