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The best alternative to Appcues

Appcues helps users adopt your product. Tango helps them get work done.

Turn process documentation into action with interactive guidance delivered where work happens.

Get started with Tango

Tango vs Appcues

Consider which advantages matter most.

Tango strengths

Appcues strengths

Capture any process as you work and instantly generate step-by-step guides

Deliver interactive guidance directly inside the apps your team already uses

Pin guides and tips exactly where teammates need help—no searching required

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Turn any workflow into an embeddable video with a single click

Document complex workflows with multiple paths with Workflow Branching

Automatically detect and redact sensitive information

Track process adoption with step-level analytics to identify where people get stuck

Translate workflows instantly for global teams

Build no-code product tours and onboarding flows

Create onboarding checklists that drive user activation

Announce new features with targeted in-app messages

Personalize onboarding experiences with audience segmentation

Collect customer feedback with in-app surveys and NPS

Measure user engagement to improve product adoption

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Why Choose Tango?

Keep guidance available long after onboarding, so people always know what to do next.

Guide Me

Deliver interactive, in-app guidance so people can complete processes with confidence.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

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Computer screen showing Calendly interface for scheduling discovery calls

Pins

Pin guides, tips, and resources right where people get stuck, so help is always within reach.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

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Computer screen showing Calendly interface for scheduling discovery calls

Tango Agents

Automate repetitive processes so teams spend less time on routine work and more time on what matters.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

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Computer screen showing Calendly interface for scheduling discovery calls

No one wants to spend 15 minutes reading about a process when they could use that time to actually do the process.

Tom | Learning & Development Manager

See for yourself

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Why Choose Appcues?

You're focused on onboarding customers inside your SaaS product.

Lifecycle Engagement

Send targeted follow-up messages based on user behavior.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

Blurred white and gray document or webpage with minimal content

Computer screen showing Calendly interface for scheduling discovery calls

Native Mobile Experiences

Build in-app experiences for native mobile applications.

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features

Blurred white and gray document or webpage with minimal content

Computer screen showing Calendly interface for scheduling discovery calls

Key Differences

Both tools help people adopt software. The difference is how they do it.

Unique features

How does each platform drive software adoption?

Appcues

Interactive product tours, onboarding checklists, and in-app messaging help customers discover and adopt your product.

Tango

Interactive guidance delivered directly inside the software where work happens.

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End user experience

How does each tool help end users get unstuck?

Appcues

Users learn your product through onboarding flows, product tours, and feature announcements.

Tango

In-app walkthroughs, tips, and embedded guidance help users complete work in real time.

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Product roadmap

What's next for each platform?

Appcues

AI-powered customer onboarding, in-app experiences, and product engagement.

Tango

AI-powered in-app guidance, workflow automation, and software adoption.

What’s in it for you

What kind of business impact will you be able to drive?

Appcues

Improve customer onboarding, feature adoption, and user engagement.

Tango

Improve software adoption, productivity, and ROI through interactive process guidance.

In six months with Tango, we improved access
to knowledge by 20% and employee satisfaction by 25%.

Emily | Senior Product Development Manager

What do Tango and Appcues have in common?

Guidance

Create interactive guidance with screenshots

Add text, buttons, and rich media to guidance

Work across web-based applications

Collaboration

Invite others to edit and collaborate in a shared workspace

Deliver guidance inside software

Integrate with the tools your team already uses

Admin & Security

Control access with user roles and permissions

Access analytics to measure engagement and adoption

Streamline the user experience with single sign-on (SSO)

Protect your data with SOC 2 Type II compliance

Compare Tango vs other popular tools

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Our newest sales reps are correctly adopting our HubSpot
processes on their first day with Tango—much faster than previous
cohorts without it.

Tom | Sales Enablement Manager

The GPS for processes

Top performing companies use Tango to accelerate knowledge sharing, process adoption, and software ROI.

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With Tango, I get to make learning software feel like the Cadillac experience.

Chad, Customer Success Leader

See Tango’s
Software Knowledge Layer in action