Scribe vs Loom? Try Tango instead.

Scribe documents processes. Loom explains them. Tango helps people put them into practice.
See why teams choose Tango to turn process documentation into action.
Tango logo and Scribe logo with a connecting line between them, surrounded by question marks.
Soft peach background with curved orange lines and minimalist designSoft pink background with a curved orange-red line

Tango, Scribe, and Loom strengths

All three platforms help teams document and share how work gets done. Here's where each one stands out.

Capture any process as you work with Click-to-Create and instantly generate step-by-step guides
Document complex workflows with multiple paths in a single guide with Workflow Branching
Deliver interactive guidance directly inside the apps where work happens
Play button icon
Turn any workflow into an embeddable video that automatically updates with a single click
Pin guides and tips exactly where teammates need help—no searching required
Graph icon representing analytics and engagement tracking
Identify process bottlenecks with granular step-level analytics
Eliminate repetitive work with real-time automations
Hand circle icon representing guided walkthroughs
Automatically generate step-by-step guides from clicks, screenshots, and user actions
Create and manage multi-nested folders, templates, and knowledge pages
Organize multiple guides for the same tool, project, or procedure in one document
Pin guides and tips inside web applications at the point of need
Review and approve standard operating procedures before publishing
Leverage crowd-sourced workflows for popular apps from the Scribe community
Convert screenshots into GIFs and other shareable formats
Play button icon
Create quick video walkthroughs with screen and optional webcam capture
Add voice and video to explain context, decisions, and intent
Share recordings instantly across Slack, email, and documentation
AI-generated transcripts, summaries, and chapters for every recording
Graph icon representing analytics and engagement tracking
Track viewer engagement and see where audiences drop off
Reduce meetings with asynchronous video updates
Deep purple abstract background with curved layered geometric shapes
Why Choose Tango?

You care about people following processes as much as documenting them.

Tango Guide Me

Show users exactly where to click so they
can complete processes faster and more accurately

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features
Blurred white and gray document or webpage with minimal content
Computer screen showing Calendly interface for scheduling discovery calls

Tango Pins & Nuggets

Pin guides, tips, reminders, and resources exactly where employees need help in the tools they're already using

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features
Blurred white and gray document or webpage with minimal content
Computer screen showing Calendly interface for scheduling discovery calls

Tango Agents

Turn repetitive processes into real-time automations so work gets done faster and more consistently

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features
Blurred white and gray document or webpage with minimal content
Computer screen showing Calendly interface for scheduling discovery calls
No one wants to spend 15 minutes reading about a process when they could use that time to actually do the process.
Tom | Learning & Development Manager
Decorative quotation mark iconDecorative quotation mark icon
Why Choose Scribe?

You need a dedicated platform for creating and organizing process documentation.

Scribe Capture

Create step-by-step guides quickly with automatic screenshots and instructions

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features
Blurred white and gray document or webpage with minimal content
Computer screen showing Calendly interface for scheduling discovery calls

Scribe AI

Use AI to draft, edit, and refine SOPs and process documentation

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features
Blurred white and gray document or webpage with minimal content
Computer screen showing Calendly interface for scheduling discovery calls
Why Choose Loom?

You need a fast way to communicate asynchronously.

Async collaboration

Record and share updates instantly without scheduling a meeting

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features
Blurred white and gray document or webpage with minimal content
Computer screen showing Calendly interface for scheduling discovery calls

AI-Powered Meeting Recaps

Turn recordings into AI-generated summaries, recaps, and next steps

Screenshot of a guide interface titled ‘Creating a Lead in Salesforce: Step-by-Step Guide,’ with options for scrolling and opening the guide, next to text highlighting Tango Capture and Tango Embed features
Blurred white and gray document or webpage with minimal content
Computer screen showing Calendly interface for scheduling discovery calls

Key Differences

All three platforms help teams document and share how work gets done. The difference is how employees access and apply it.

Unique features

What can you do once you’ve captured your process?

Build a searchable knowledge base of guides and SOPs that employees can access or follow in-app

Shareable video recordings that explain processes, decisions, and context

Tango logo icon

In-app guidance, contextual help, and step-level analytics that help teams move beyond documentation to process adoption

User icon with workflow process steps and communication icon

End user experience

How will they help your team do their jobs?

Step-by-step guides and in-app walkthroughs employees can follow or reference when they need help

Personalized context, async updates, and video explanations that replace real-time meetings

Tango logo icon

In-app walkthroughs, tips, and embedded guidance that help employees complete processes without switching tools

Orange cube connected to location pin by curved path

Product roadmap

Where are the engineering dollars going?

Knowledge management, process discovery, and AI-assisted documentation

AI-powered communication, meeting recaps, and asynchronous collaboration

Tango logo icon

In-app guidance, process intelligence, and real-time automations

What’s in it for you

What kind of business impact will you be able to drive?

Document processes faster and centralize reference material

Improve communication and reduce time spent in meetings

Tango logo icon

Reduce repetitive questions, accelerate onboarding, and help employees follow processes more consistently

In six months with Tango, we improved access
to knowledge by 20% and employee satisfaction by 25%.
Emily | Senior Product Development Manager
Decorative quotation mark iconDecorative quotation mark icon

What do Tango, Scribe and Loom have in common?

Workflow Capture & Customization

Capture and share workflows across web and desktop applications

AI-powered features to enhance captured content

Add context, descriptions, and annotations

Customize shared content with brand logos and colors

Sharing & Analytics

Shareable links via email, chat, or internal documentation systems

Embeddable content for knowledge bases or help centers

Access analytics to track views and engagement

Integrate your guides with 100s of tools (Confluence, Notion, SharePoint, etc.)

Security & Privacy

Protect your data with SOC 2 Type II compliance

Enterprise-grade permissions and controls for viewing and editing

Automatically blur sensitive information

Our newest sales reps are correctly adopting our HubSpot
processes on their first day with Tango—much faster than previous
cohorts without it.
Tom | Sales Enablement Manager
Decorative quotation mark iconDecorative quotation mark icon

The GPS for processes

Top performing companies use Tango to accelerate knowledge sharing, process adoption, and software ROI.
Decorative quotation marks background graphicDecorative quotation marks background graphic

With Tango, I get to make learning software feel like the Cadillac experience.

Chad, Customer Success Leader

See Tango’s
Software Knowledge Layer in action

Orange and white stylized T logo with sparkle effects on pink background