How is Tango different from other sales productivity tools?

Tango brings insights directly into your CRM records instead of a separate dashboard, overlays your existing tech stack instead of adding another interface, and uses human-in-the-loop automation instead of chatbots.

What is human-in-the-loop automation?

Tango allows you to supervise every step it performs on your behalf. You can take control anytime, double check critical inputs before saving, and seamlessly blend human steps inside of end-to-end automations for particularly complicated or important moments.

Why tango

Tango is different than other sales productivity tools

Q: Does Tango require API integrations?

No. Tango works in your browser by clicking, typing and navigating tabs - just like you. It interacts with the front-end user interfaces of your sales tools and has the same privileges your reps have. No APIs or admin privileges required.

Rethink whatever you've tried with traditional automation, AI copilots, conversation intelligence, and revenue intelligence tools. Tango blends the best of each
to create a completely new experience for sales reps.

Your CRM stays at the center

Conversation & Revenue Intelligence tools provide coaching tips and opportunity quality scores - in a separate dashboard. Tango brings the same insights directly into your CRM records, ensuring you maintain a single source of truth.

Not another user interface

Your reps already juggle enough tools. Instead of adding another interface, Tango overlays your CRM and tech stack to help you get more from what you already use.

Tango automation interface with Run Automation and account plan options

Not a chatbot

No need to become a prompt engineer or wrestle with AI chat conversations. Tango surfaces agents based on what you’re doing and lets you click to start.

Blank white or very light lavender colored background image

Sales Rep-in-the-loop

Tango allows you to supervise every step it performs on your behalf. You can take control anytime and double check critical inputs before saving.

Guided actions

Not every step should be automated. Tango allows you to seamlessly blend human steps inside of end-to-end automations for particularly complicated or important moments.

Decision support

Tango understands your pipeline rules, recommends actions, suggests corrections in real-time, and gives you the option to override validations for special exceptions.

Human-in-the-loop automation, for messy, complex selling

Legacy automation tools work well for simple, repeatable workflows. Most sales processes don't fit into that box. Tango hybrid automation is purpose-built to capture the nuances in how you sell.

Supports custom CRM objects

Works out-of-the-box with any standard or custom CRM object.

Supports most SaaS applications

Supports multi-application automation flows, rules and validations. Even between systems that don't integrate with Salesforce and HubSpot.

No APIs or admin privelges required

Tango interacts with the front-end user interfaces of your sales tools and has the same privileges your reps have.

AI is the API

Other sales tools require bespoke API integrations, which limits capabilities. Tango works in your browser by clicking, typing and navigating tabs - just like you. No APIs needed.

If you're rolling out a new process or system, you need Tango. It eliminates 85% of our training and change management work.

Stephanie Gibbs, Business Systems Manager

Flexible and customizable

Tango makes it dead simple for non-technical process experts to create automations with rules. No long training courses. No code.

Extract data from anywhere

Extract data for your automations from nearly any website, SaaS app, or document. Just navigate to the page and tell Tango what you need in plain English.

Click through your process

No-code flow builders lack precision. Tango learns your process by watching you perform every step, click, and dropdown.

Create rules in simple language

Create advanced rules by just typing what you want and referencing other values. Tango makes improvement suggestions and previews rule application scenarios.

Salesforce rule warning about not progressing renewal with past due invoice

Cross-object and
‍cross-application rules

Create rules and validations based on properties and data in your ERP, billing, marketing automation or other SaaS systems. No more bloating CRM records with look-up fields.

Real-time data hygieine

Other Conversation & Revenue Intelligence alert reps to missing CRM data after the fact. Tango helps reps enter precise data the first time. No extra dashboards and Slack or Teams hygiene channels to sift through.

Tango cut my admin time by half. I have
an 10 extra hours every week to
work with customers.

Chris Williams, Enterprise Account Executive

Not just for opportunities and deals

Most sales productivity tools are limited to
Salesforce opportunity or HubSpot deal records. Not Tango.

Price quotes and contracts

Tango extracts insight from call transcripts, emails, CRM records, and shared customer docs to automate 90% of quote and contract clicks and data entry.

Deal desk automation

Tango memorizes your price book and discounting rules, fixes mistakes in real-time, automates 50-90% of approvals, and enables manual review for special exceptions.

Much, much more

Write win/loss reports, submit feature requests, run commission reports... anything your reps, managers and operations teams do manaually today can be automated by Tango.

Price quote creation interface with workspace and team selection options

Customize automations and rules by team

Unlike CRM workflows and rules where one size fits all, Tango allows you to accommodate how different segments and geographies sell by assigning different agents to different user groups.

Tango automation workflow for extracting sales opportunity information from Gmail and LinkedIn

Deploy your first agent in minutes, not weeks.

Compatible with every browser-based sales app

Blends AI automation, enablement, and human oversight by default

No new systems to learn or maintain

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